It’s been many years since I was obligated to re-design and re-format my life via web browsers. But such is life in the digital world. And so, therefore, I introduce this new look, or as it could be called - the ‘Couponova’ – or, the new ‘Coupon.’

What is most difficult for me to do is to attempt to persuade anyone that I am not just the guy who for years ran around the world seeking the perfect classical images with a piece of Belgian linen as a backdrop secured on a wall in some isolated village and popped up a single light source: my "Social Studies" series. And then repeated that for magazines like Time Magazine (for Presidential covers) and ad agencies like Goodby, Silverstein + Partners (HP), Weiden and Kennedy (Nike), and for corporations like Johns Hopkins University Hospital, Morgan Stanley and Merrill Lynch. No. I won’t do that.

I am not in the business of persuasion….. I prefer to believe I am in the business of communication, not sales.

So, having said this, I would have always thought that my photographs would speak to the viewer regardless of what was in front or behind the subject, whether or not there was a backdrop or a scene. I was always more interested in the eyes and the hopeful accompanying insight.

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